Consumer marketing is an ever-evolving component of a successful overall marketing strategy.
As consumers and their demands change, so too must the efforts of marketing professionals. Over the years, consumer marketing strategies have been developed and tested in a somewhat trial-and-error fashion.
Back in the day, marketing data was nowhere near as advanced and accurate as it is today.
There is no good reason why any company should not have the best-performing marketing department in the history of their business. Below are the top five tips for your brand’s consumer marketing strategy for the new year:
- Emotions Matter
Marketing strategies should be central to human psychology.
People recall information faster and more accurately when it connects with their emotions. For example, while people need to understand the purpose of your product, it is better when you show them how much better their lives will be with it.
Think of fast-food ads – most of the time they are centered around families enjoying their time together and making happy memories while they eat. Who wouldn’t want to experience that?
- Social Media First
Last year, almost 5 billion people used social media across the globe.
These users are not tied to a single platform, with some of them preferring to spread their digital footprint across up to seven platforms a day. There is a growing need for a multi-platform approach to social media.
Regardless of where you may think your audience is, you must do insight surveys to be sure that you are not missing your target audience on their favorite platform to make the most of your stories.
- Generative AI
Generative AI is a type of artificial intelligence technology that can create various types of content, such as images, audio, video, and text.
Use GenAi to analyze the moves of your competitors, test new areas of opportunity for products, and understand consumer sentiment.
By employing the right strategies, you can improve the efficiency of your campaigns, create better-performing ones in the future, and accelerate time to market. Use AI to automate tasks and improve customer retention.
- Exclusivity
People like to feel special; it is part of coping with the human condition.
It makes sense when you stop to think about it. For most of our lives, we are made to feel like just another number, and we are constantly at risk of fading away into the oblivion of mediocrity.
Okay – maybe that was a tad dramatic, but the point is still valid.
Make people feel special and they will keep coming back for more. Exclusivity is not the easiest thing to pull off, so you do your research first.
- Listen To Your Audience
Your customers are smarter than you think.
Advertising and marketing departments are required to have a deep understanding of their target audience. Speak the language of your consumers, be more persuasive, and keep your message clear.
A strong brand perception combined with the ability to listen to your customers almost always leads to long-lasting success.
To End
Do not overthink your marketing strategy and learn to interpret data or use a program that interprets it for you. The best marketing strategies are the simple, yet impressively effective ones.
Do your best to get your audience’s attention and let the meat of your campaigns do the rest.
